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In this groundbreaking book Phil Barden reveals what decision science explains about people´s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers´ choices and what happens in the human brain as buyers make their decisions. He deciphers the ´secret codes´ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. * Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy * Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. * The first book to apply Daniel Kahneman´s Nobel Prize-winning work to marketing and advertising * Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ´why´ behind consumer behaviour. * Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK * Full colour throughout
In Making Every Maths Lesson Count: Six principles to support great maths teaching , experienced maths teacher and lecturer Emma McCrea takes away the guesswork as she sums up the key components of effective maths teaching. Maths classrooms are incredibly complex places. At any given time, the factors influencing the effectiveness of your teaching are boundless ? and this can lead to relying on intuition as to what might work best. This book aims to signpost a route through this complexity. Writing in the practical, engaging style of the award-winning Making Every Lesson Count , Emma McCrea helps teachers to move beyond trial and error by sharing evidence-informed tips and suggestions on how they can nudge the impact of their teaching in the right direction. Making Every Maths Lesson Count is underpinned by six pedagogical principles ? challenge, explanation, modelling, practice, feedback and questioning ? and presents 52 high-impact strategies designed to streamline teacher workload and ramp up the level of challenge in the maths classroom. The book draws out the key findings from the latest research on memory, learning and motivation ? and each chapter features numerous worked examples to demonstrate the theory in action, together with a concluding series of questions that will help maths practitioners relate the content to their own classroom practice. Furthermore, Emma?s writing offers clarity around the language of maths teaching and learning, and also delves into the finer points of how to identify and address any misconceptions that students may hold. Written for new and experienced practitioners alike, this gimmick-free guide provides sensible solutions to perennial problems and inspires a rich, challenging and evidence-based approach to the teaching of maths. Suitable for maths teachers of students aged 11?18 years, and for primary school maths specialists.
NEW YORK TIMES BESTSELLER ? From the author of The Power of Habit comes a fascinating book that explores the science of productivity, and why managing how you think is more important than what you think-with an appendix of real-world lessons to apply to your life. At the core of Smarter Faster Better are eight key productivity concepts-from motivation and goal setting to focus and decision making-that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics-as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters-this painstakingly researched book explains that the most productive people, companies, and organizations don´t merely act differently. They view the world, and their choices, in profoundly different ways. A young woman drops out of a PhD program and starts playing poker. By training herself to envision contradictory futures, she learns to anticipate her opponents´ missteps-and becomes one of the most successful players in the world. A group of data scientists at Google embark on a four-year study of how the best teams function, and find that how a group interacts is more important than who is in the group-a principle, it turns out, that also helps explain why Saturday Night Live became a hit. A Marine Corps general, faced with low morale among recruits, reimagines boot camp-and discovers that instilling a ´´bias toward action´´ can turn even the most directionless teenagers into self-motivating achievers. The filmmakers behind Disney´s Frozen are nearly out of time and on the brink of catastrophe-until they shake up their team in just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time. What do these people have in common? They know that productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish as leaders to drive innovation; the way we interact with data: These are the things that separate the merely busy from the genuinely productive. In The Power of Habit, Pulitzer Prize-winning journalist Charles Duhigg explained why we do what we do. In Smarter Faster Better, he applies the same relentless curiosity, deep reporting, and rich storytelling to explain how we can improve at the things we do. It´s a groundbreaking exploration of the science of productivity, one that can help anyone learn to succeed with less stress and struggle, and to get more done without sacrificing what we care about most-to become smarter, faster, and better at everything we do.